Case Studies

Background

Feed the Need Missions, a nonprofit organization dedicated to providing food and support to those in need, faced significant challenges with their website after several staff transitions. Multiple individuals had been making updates to the website, leading to a disjointed and confusing online presence. Furthermore, they had recently hired an SEO company to drive more traffic to their website, but the changes made by the SEO company resulted in a loss of their unique voice and brand messaging.

Challenges

1. Disjointed and Confusing Content: The website’s copy had drifted far from accurately describing the organization’s mission, creating confusion among visitors about who Feed the Need Missions really was.
2. Inconsistent and Unprofessional Design: The website’s design had become inconsistent and lacked professionalism, undermining the organization’s credibility.

Approach

With our extensive experience in both WordPress and nonprofit work, our lead consultant who had worked with Feed the Need Missions before, collaborated with the organization’s President to develop a comprehensive plan for the website revamp. Our prior history with Feed the Need Missions gave us valuable insights into their mission, voice, and identity.

Solution

1. Content Realignment: We embarked on a meticulous review of the existing content and rewrote almost all of it to realign it with Feed the Need Missions’ core values and mission. By reinstating their authentic voice, the website began to present a clear and compelling message to visitors.
2. Design Overhaul: Leveraging our expertise in web design and user experience, we gave the website a fresh and cohesive layout. The design now reflected the organization’s professionalism and credibility, instilling confidence in visitors and donors alike.

The final product was a visually appealing and informative website that authentically represented Feed the Need Missions. The revamped website successfully portrayed the organization’s brand identity and mission, effectively communicating their efforts to support those in need. The team expressed their satisfaction with the new direction of the website, believing it now accurately portrayed who they were and what they stood for.

By utilizing my marketing, web design, and deep understanding of the organization, our consultant delivered a successful website revamp for Feed the Need Missions. The website’s transformation allowed them to regain control of their brand, establish a consistent and professional online presence, and effectively convey their mission to their audience. The positive impact of the revamp was reflected in the increased engagement, a more accurate representation of the organization, and ultimately in the better support they received from donors and the community.